Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy
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Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did…
Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy
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