What is the IKEA Effect? The psychology of IKEA explained —
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The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
Musings from the team at
7 Psychology Tricks IKEA Uses To Make You Spend More
The Epistemic IKEA effect - by Tom Stafford
IKEA Effect And The Behavioral Science of Labour And Love
IKEA and the Psychology of Shopping - GRIN
IKEA vs Trophy effect – an experimental comparison
The curious absence of the 'IKEA Effect' from the IKEA Family loyalty program - Loyalty & Reward Co
The IKEA effect: When labor leads to love - ScienceDirect
When We Build, We Love: Understanding the Ikea Effect, by Saeed Mohajeryami, PhD, Mind Talk
The IKEA Effect - Why people fall in love with their own ideas
