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Key Takeaways The Seven Principle of Influence Reciprocity Liking Social Proof Authority Scarcity Commitment in Consistency Unity “The thing I really wanted to answer as a researcher and a scholar, was what are the things that caused people to say yes, to request, to move them in the directions you’re asking them to move in Read More
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[Cialdini PhD, Robert B] on . *FREE* shipping on qualifying offers. Influence, New and Expanded: The Psychology of Persuasion
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