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The US brand’s Autumn/Winter 2022 show took place in Brooklyn, New York, and was simultaneously streamed on Roblox. It’s part of a broader plan to gain relevance among a younger generation of customers.
Tommy Hilfiger on AI and his new fashion game
How generative AI can target Gen Z consumers, Ashi Bhat posted on the topic
Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa
Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW
2022: Fashion Embraces the Metaverse
Tommy Hilfiger parent CEO vows to 'do better' on corporate diversity, social justice
Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa
Fashion's return to glamour
Returning to New York is an amazing moment for the brand,” Tommy Hilfiger CEO Martijn Hagman says. “We felt strongly about returning to the fashion show, By Vogue Business
Tommy Hilfiger on AI and his new fashion game
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Tommy Hilfiger on AI and his new fashion game
Mmerch launches limited-edition hoodies with AI, METAVERSE FASHION COUNCIL posted on the topic
Tommy Hilfiger CEO On Web3, Gen Z And The Brand's Big Return To NYFW Vogue Business