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Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to

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The US brand’s Autumn/Winter 2022 show took place in Brooklyn, New York, and was simultaneously streamed on Roblox. It’s part of a broader plan to gain relevance among a younger generation of customers.

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Returning to New York is an amazing moment for the brand,” Tommy Hilfiger CEO Martijn Hagman says. “We felt strongly about returning to the fashion show, By Vogue Business

Tommy Hilfiger on AI and his new fashion game

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